<p>The Ritual Effect</p>
<p>Think of the quirky traditions that you keep up with your friends.</p>
<p>Or the unusual ways that you and your family mark special occasions.</p>
<p>Or the gifts that your partner gives – and what you’d think if they’d bought the same for an ex.</p>
<p>These are rituals: practices that are imbued with symbolic meaning. And they have the power to turn black-and-white moments into technicolour.</p>
<p>Along the way, Norton shares stories from sporting superstars (Serena Williams always bouncing the ball five times before her first serve), million-dollar companies (Zipcar urging staff to destroy their old desktops with sledgehammers) and ordinary people (inventing their own “ritual signatures”), who reimagine everyday moments, build camaraderie, and spark joy.</p>
