harvard business review

<p>Learn why bad decisions happen to good managers—and how to make better ones.</p>

<p>If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the&nbsp;Harvard Business Review&nbsp;archive and selected the most important ones to help you and your organization make better choices and avoid common traps.</p>

<p>Leading experts such as Ram Charan, Michael Mankins, and Thomas Davenport provide the insights and advice you need to:</p>

<p>- Make bold decisions that challenge the status quo</p>

<p>- Support your decisions with diverse data</p>

<p>- Evaluate risks and benefits with equal rigor</p>

<p>- Check for faulty cause-and-effect reasoning</p>

<p>- Test your decisions with experiments</p>

<p>- Foster and address constructive criticism</p>

<p>- Defeat indecisiveness with clear accountability</p>

<p>Managing Your Anxiety (HBR Emotional Intelligence Series)</p>

<p>What's the worst that can happen?</p>

<p>Anxiety is the most prevalent mental disorder worldwide. But rumination, worry, and catastrophizing don't have to hold you back at work. By understanding how anxiety works, you can better manage these feelings.</p>

<p>This book will help you distinguish stress from anxiety, use self-compassion and mindfulness to combat the symptoms, find the support you need, and move forward more comfortably and confidently in your job.</p>

<p>This volume includes the work of:</p>

<p>- Alice Boyes</p>

<p>- Judson Brewer</p>

<p>- Rasmus Hougaard</p>

<p>- Jacqueline Carter</p>

<p>How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.</p>

<p>The importance of achieving focus&nbsp;goes well beyond your own productivity. Deep focus allows you to lead others successfully, find clarity amid uncertainty, and heighten your sense of professional fulfillment.</p>

<p>Yet the forces that challenge sustained focus range from dinging phones to office politics to life's everyday worries. This book explains how to strengthen your ability to focus, manage your team's attention, and break the cycle of distraction.</p>

<p>This volume includes the work of:</p>

<p>- Daniel Goleman</p>

<p>- Heidi Grant</p>

<p>- Amy Jen Su</p>

<p>- Rasmus Hougaard</p>

<p>HOW TO BE HUMAN AT WORK.</p>

<p>The HBR Emotional Intelligence Series&nbsp;features smart, essential reading on the human side of professional life from the pages of&nbsp;Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.</p>

<p>HBR Guide to Designing Your Retirement</p>

<p>Set yourself up for a successful transition.</p>

<p>Retirement is perhaps the greatest and most deeply personal career transition you'll ever make. Will you switch gears, slow down, or stop work entirely? Will you have the money, the good health, and the companionship you need to enjoy it?</p>

<p>The HBR Guide to Designing Your Retirement provides the practical tips, research, stories, and advice you need to take stock of your skills and interests and define retirement for yourself.</p>

<p>You'll learn how to:</p>

<p>Assess your readiness to make the transition</p>

<p>Craft a plan to slow your pace—or stop working altogether</p>

<p>Experiment with possible future selves</p>

<p>Find new ways to apply old skills</p>

<p>Communicate your plan to key partners</p>

<p>Bridge your old identity to your new one</p>

<p>Stay connected</p>

<p>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.</p>

<p>HBR's 10 Must Reads: On Communication Vol. 2</p>

<p>Is your message getting through? The right communication tactics can motivate your people—and fuel your business.</p>

<p>Get more of the ideas you want, from the authors you trust, with HBR's 10 Must Reads on Communication (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you get your message across—whether you're speaking face-to-face or connecting with someone across the world.</p>

<p>With insights from leading experts including Erin Meyer, Heidi Grant, and Douglas Stone, this book will inspire you to:</p>

<p>- Power your organization through conversation

- Unlock value in your organization by asking better questions

- Improve your ability to give—and receive—advice

- Achieve better outcomes in cross-cultural negotiations

- Create smart, effective data visualizations

- Spark collaboration, learning, and innovation using digital tools</p>

<p>This collection of articles includes: "Leadership Is a Conversation," by Boris Groysberg and Michael Slind; "The Surprising Power of Questions," by Alison Wood Brooks and Leslie K. John; "A Second Chance to Make the Right Impression," by Heidi Grant; "The Art of Giving and Receiving Advice," by David A. Garvin and Joshua D. Margolis; "Find the Coaching in Criticism," by Sheila Heen and Douglas Stone; "Visualizations That Really Work," by Scott Berinato; "What Managers Need to Know About Social Tools," by Paul Leonardi and Tsedal Neeley; "Be Yourself, But Carefully," by Lisa Rosh and Lynn Offermann; "How to Preempt Team Conflict," by Ginka Toegel and Jean-Louis Barsoux; "Getting to Si, Ja, Oui, Hai, and Da," by Erin Meyer; and "Cultivating Everyday Courage," by James R. Detert.</p>

<p>HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.</p>

<p>Multigenerational Workplace (HBR Insights)</p>

<p>Seize the benefits of the five-generation workforce.</p>

<p>Generational distrust and ageism are seeping into organizations worldwide. Differences over communication style, technology preferences, identity, and politics are fueling harmful stereotypes and hurting team performance. It doesn't need to be this way. Smart leaders are harnessing age diversity and encouraging mutual learning, cross-generational collaboration, and a culture that embraces both similarities and differences across age groups. Multigenerational Workplace: The Insights You Need from Harvard Business Review will help you bridge divides, reduce prejudice, and unlock the benefits of age-diverse teams.</p>

<p>Business is changing. Will you adapt or be left behind?</p>

<p>Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.</p>

<p>You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.</p>

<p>HBR Guide To Navigating The Toxic Workplace (HBR Guide)</p>

<p>Is your workplace toxic?</p>

<p>Toxic workplaces take many forms. Whether you're dealing with a narcissistic boss, a backstabbing colleague, endless microaggressions, or a culture of overwork and burnout, it can feel impossible to know what to do. Should you address the issue directly, play office politics, go to HR, or just keep your head down?</p>

<p>The HBR Guide to Navigating the Toxic Workplace will help you set boundaries and change what you can while maintaining your mental health and self-respect through some of the toughest interpersonal challenges you'll face at work.</p>

<p>You'll learn how to:</p>

<p>Recognize what's fixable</p>

<p>Help bring problems to light</p>

<p>Keep your performance up</p>

<p>Protect your reputation and your career</p>

<p>Prevent a toxic culture from infecting your team</p>

<p>Rebuild trust and psychological safety</p>

<p>Move on if you choose, without burning bridges</p>

<p>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.</p>

<p>Managing people is fraught with challenges―even if you're a seasoned manager. Here's how to handle them.</p>

<p>If you read nothing else on managing people, read these 10 articles (featuring “Leadership That Gets Results,” by Daniel Goleman). We've combed through hundreds of&nbsp;Harvard Business Review&nbsp;articles and selected the most important ones to help you maximize your employees' performance.</p>

<p>HBR's 10 Must Reads on Managing People&nbsp;will inspire you to:</p>

<p>Tailor your management styles to fit your people</p>

<p>Motivate with more responsibility, not more money</p>

<p>Support first-time managers</p>

<p>Build trust by soliciting input</p>

<p>Teach smart people how to learn from failure</p>

<p>Build high-performing teams</p>

<p>Manage your boss</p>

<p>This collection of best-selling articles includes:&nbsp;featured article "Leadership That Gets Results" by Daniel Goleman, "One More Time: How Do You Motivate Employees?" "The Set-Up-to-Fail Syndrome," "Saving Your Rookie Managers from Themselves," "What Great Managers Do," "Fair Process: Managing in the Knowledge Economy," "Teaching Smart People How to Learn," "How (Un)ethical Are You?" "The Discipline of Teams," and "Managing Your Boss."</p>

<p>Inclusion (HBR Emotional Intelligence Series)</p>

<p>Everyone deserves to feel a sense of respect and belonging. And we all want our coworkers to feel safe, heard, and free to be their authentic selves at work. But being an inclusive colleague doesn't always come naturally.</p>

<p>This book will teach you how to be more empathetic, accepting, and socially aware, so you can create a more inclusive work environment—starting with yourself.</p>

<p>This volume includes the work of:</p>

<p>- Ella F. Washington</p>

<p>- DDS Dobson-Smith</p>

<p>- Selena Rezvani</p>

<p>- Stacey A. Gordon</p>

<p>How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.</p>

<p>Is your company spending too much time on strategy development―with too little to show for it?</p>

<p>If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of&nbsp;Harvard Business Review&nbsp;articles and selected the most important ones to help you catalyze your organization's strategy development and execution.</p>

<p>HBR's 10 Must Reads on Strategy&nbsp;will inspire you to:</p>

<p>Distinguish your company from rivals</p>

<p>Clarify what your company will and won't do</p>

<p>Craft a vision for an uncertain future</p>

<p>Create blue oceans of uncontested market space</p>

<p>Use the Balanced Scorecard to measure your strategy</p>

<p>Capture your strategy in a memorable phrase</p>

<p>Make priorities explicit</p>

<p>Allocate resources early</p>

<p>Clarify decision rights for faster decision making</p>

<p>This collection of best-selling articles includes:&nbsp;featured article "What Is Strategy?" by Michael E. Porter, "The Five Competitive Forces That Shape Strategy," "Building Your Company's Vision," "Reinventing Your Business Model," "Blue Ocean Strategy," "The Secrets to Successful Strategy Execution," "Using the Balanced Scorecard as a Strategic Management System," "Transforming Corner-Office Strategy into Frontline Action," "Turning Great Strategy into Great Performance," and "Who Has the D? How Clear Decision Roles Enhance Organizational Performance."</p>

<p>HBR's 10 Must Reads for Mid-Level Managers</p>

<p>Collaborator. Communicator. Connector. Coach.</p>

<p>As a mid-level manager, you're being tasked with more than ever before. You're expected to lead innovation, develop talent, execute on strategy, create an inclusive culture, and help your people adapt to constant change. How can you do it all and be successful?</p>

<p>If you read nothing else on being an effective mid-level manager, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you build buy-in up and down your organization, secure time and resources for key projects, and lead change—all while getting the most important work done.</p>

<p>This book will inspire you to:</p>

<p>- Build winning teams and develop talent</p>

<p>- Transform your role from intermediary to innovator</p>

<p>- Foster a culture of psychological safety</p>

<p>- Balance being a leader with being an individual contributor</p>

<p>- Form partnerships and leverage internal networks</p>

<p>- Lead your organization from the middle</p>

<p>This collection of articles includes "Managers Can't Do It All," by Diane Gherson and Lynda Gratton; "The Real Value of Middle Managers," by Zahira Jaser; "In Praise of Middle Managers," by Quy Nguyen Huy; "Managing Your Boss," by John J. Gabarro and John P. Kotter; "Get the Boss to Buy In," by Susan J. Ashford and James Detert; "The Secrets of Great Teamwork," by Martine Haas and Mark Mortensen; "How the Best Bosses Interrupt Bias on Their Teams," by Joan C. Williams and Sky Mihaylo; "Making the Hybrid Workplace Fair," by Mark Mortensen and Martine Haas; "Why Strategy Execution Unravels—and What to Do About It," by Donald Sull, Rebecca Homkes, and Charles Sull; "The Leader as Coach," by Herminia Ibarra and Anne Scoular; "Make the Most of Your One-on-One Meetings," by Steven G. Rogelberg; "Learn When to Say No," by Bruce Tulgan; and "Begin with Trust," by Frances Frei and Anne Morriss.</p>

<p>HBR's 10 Must Reads On Leadership</p>

<p>Go from being a good manager to an extraordinary leader.</p>

<p>If you read nothing else on leadership, read these 10 articles (featuring “What Makes an Effective Executive,” by Peter F. Drucker). We've combed through hundreds of&nbsp;Harvard Business Reviewarticles on leadership and selected the most important ones to help you maximize your own and your organization's performance.</p>

<p>HBR's 10 Must Reads On Leadership&nbsp;will inspire you to:</p>

<p>- Motivate others to excel</p>

<p>- Build your team's self-confidence in others</p>

<p>- Provoke positive change</p>

<p>- Set direction</p>

<p>- Encourage smart risk-taking</p>

<p>- Manage with tough empathy</p>

<p>- Credit others for your success</p>

<p>- Increase self-awareness</p>

<p>- Draw strength from adversity</p>

<p>This collection of best-selling articles includes:&nbsp;featured article "What Makes an Effective Executive" by Peter F. Drucker, "What Makes a Leader?" "What Leaders Really Do," "The Work of Leadership," "Why Should Anyone Be Led by You?" "Crucibles of Leadership," "Level 5 Leadership: The Triumph of Humility and Fierce Resolve," "Seven Transformations of Leadership," "Discovering Your Authentic Leadership," and "In Praise of the Incomplete Leader."</p>

<p>Virtual EI (HBR Emotional Intelligence Series)</p>

<p>Be mindful, empathetic, and authentic—even on-screen.</p>

<p>Managing your team, building relationships and trust, and facilitating effective meetings in a hybrid or fully remote workforce is challenging.</p>

<p>Virtual EI explores how to develop, practice, and demonstrate your emotional intelligence and social skills in a virtual or hybrid setting. You'll learn how to make your team feel heard, draw everyone's voice into the conversation, and make real connections.</p>

<p>This volume includes the work of:</p>

<p>- Amy C. Edmondson

- Mark Mortensen

- Heidi K. Gardner

- Amanda Sinclair</p>

<p>How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.</p>

<p>HBR's 10 Must Reads 2020: The Definitive Management Ideas Of The Year From Harvard Business Review</p>

<p>A year's worth of management wisdom, all in one place.</p>

<p>We've reviewed the ideas, insights, and best practices from the past year of&nbsp;Harvard Business Review&nbsp;to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Katrina Lake and company examples from Alibaba to 3M, this volume brings the most current and important management conversations right to your fingertips.</p>

<p>This book will inspire you to:</p>

<p>- Ask better questions to boost your learning, persuade others, and negotiate more effectively</p>

<p>- Create workplace conditions where gender equity can thrive</p>

<p>- Boost results by allowing humans and AI to enhance one another's strengths</p>

<p>- Make better connections with your customers by giving them a glimpse inside your company</p>

<p>- Scale your agile processes from a few teams to hundreds</p>

<p>- Build a commitment to both economic and social values in your organization</p>

<p>- Prepare your company for a rapidly aging workforce and society</p>

<p>This collection of articles includes "The Surprising Power of Questions," by Alison Wood Brooks and Leslie K. John; "Strategy Needs Creativity," by Adam Brandenburger; "What Most People Get Wrong about Men and Women," by Catherine H. Tinsley and Robin J. Ely; "Collaborative Intelligence: Humans and AI Are Joining Forces," by H. James Wilson and Paul R. Daugherty; "Stitch Fix's CEO on Selling Personal Style to the Mass Market," by Katrina Lake; "Strategy for Start-Ups," by Joshua Gans, Erin L. Scott, and Scott Stern; "Agile at Scale," by Darrell K. Rigby, Jeff Sutherland, and Andy Noble; "Operational Transparency," by Ryan W. Buell; "The Dual-Purpose Playbook," by Julie Battilana, Anne-Claire Pache, Metin Sengul, and Marissa Kimsey; "How CEOs Manage Time," by Michael E. Porter and Nitin Nohria; and "When No One Retires," by Paul Irving.</p>

<p>HBR Guide To Critical Thinking (HBR Guide Series)</p>

<p>Tackle complex situations with critical thinking.</p>

<p>You're facing a problem at work. There are many ways you can approach the situation, but each comes with its own pros and cons. How do you sort through all the information so that you know you're taking the right path?</p>

<p>The answer is in how you think. The HBR Guide to Critical Thinking will help you navigate your most challenging issues, from difficult problems to tough decisions to complex scenarios. By carefully observing the situation, gathering information, inviting other perspectives, and analyzing what's in front of you, you can move forward with confidence while building this crucial leadership skill.</p>

<p>You'll learn how to:</p>

<p>- Question your assumptions

- Keep an open mind to opposing viewpoints

- Sidestep cognitive biases

- Use data—when appropriate

- Grow comfortable with ambiguity

- Find innovative and creative solutions</p>

<p>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.</p>

<p>Dealing With Difficult People (HBR Emotional Intelligence Series)</p>

<p>Learn how to deal with difficult colleagues and clients.</p>

<p>At the heart of dealing with difficult people is handling their--and your own--emotions. How do you stay calm in a tough conversation? How do you stay unruffled in the face of passive-aggressive comments? And how do you know if you're difficult to work with?</p>

<p>This book explains the research behind our emotional response to awful colleagues and shows how to build the empathy and resilience to make those relationships more productive.</p>

<p>Books in this series are based on the work of experts including:</p>

<p>- Daniel Goleman

- Tony Schwartz

- Nick Morgan

- Daniel Gilbert</p>

<p>This collection of articles includes "To Resolve a Conflict, First Decide: Is It Hot or Cold?" by Mark Gerzon; "Taking the Stress Out of Stressful Conversations," by Holly Weeks; "The Secret to Dealing with Difficult People: It's About You," by Tony Schwartz; "How to Deal with a Mean Colleague," by Amy Gallo; "How To Deal with a Passive-Aggressive Colleague," by Amy Gallo; "How to Work with Someone Who's Always Stressed Out," by Rebecca Knight; "How to Manage Someone Who Thinks Everything Is Urgent," by Liz Kislik; and "Do You Hate Your Boss?" by Manfred F. R. Kets de Vries.</p>

<p>HOW TO BE HUMAN AT WORK.</p>

<p>The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.</p>

<p>Khởi nghiệp là một hành trình chứa đầy cơ hội và rủi ro. Và là một doanh nhân, bạn là người chịu trách nhiệm chính: hành động của bạn có thể tạo ra hoặc phá vỡ doanh nghiệp. Bạn cần biết những nguyên tắc cơ bản đã được thử và đúng - từ việc viết một kế hoạch kinh doanh cho đến việc nhận được khoản vay đầu tiên. Bạn cũng cần biết những tư duy mới nhất về cách tạo ra một bản chào hàng không thể cưỡng lại, giảm thiểu rủi ro thông qua thử nghiệm và phát triển các cơ hội độc đáo thông qua đổi mới mô hình kinh doanh.</p>

<p>Đó cũng là nội dung chính của cuốn Doanh nhân khởi nghiệp 4.0. Với hướng dẫn từng bước, các phương pháp hay nhất được mài giũa theo thời gian, những câu chuyện thực tế và giải thích ngắn gọn về nghiên cứu thị trường, cuốn sách cung cấp cho những chuyên gia đầy tham vọng các khuôn khổ, lời khuyên và công cụ mà họ cần để trở nên xuất sắc trong sự nghiệp của mình.</p>

<p>Trích đoạn:</p>

<p>Nói về lựa chọn hình thái doanh nghiệp phù hợp với từng giai đoạn phát triển:</p>

<p>“Tất nhiên, một doanh nghiệp có thể thay đổi nhiều hình thức trong vòng đời. Một công ty tư nhân có thể trở thành công ty hợp danh và cuối cùng là công ty cổ phần C. Một công ty hợp danh hữu hạn có thể trở thành một LLC và sau đó là công ty cổ phần C. Tuy nhiên, mỗi quá trình chuyển đổi đòi hỏi xử lý khối lượng công việc pháp lý đáng kể và đặt ra gánh nặng hành chính đối với ban quản lý và chủ sở hữu công ty. Những lợi thế của hình thức tổ chức phù hợp ở từng giai đoạn chắc chắn có thể chống đỡ những gánh nặng này. Mặt khác, các dự án khởi nghiệp có tiềm năng lớn nên tránh mất thời gian và tập trung bằng cách nhảy cóc qua các vòng. Đối với họ, hình thức công ty cổ phần luôn là phương án tốt nhất. Là công ty cổ phần, họ có thể sử dụng cổ phiếu cùng các quyền chọn để thu hút đội ngũ quản lý dày dạn kinh nghiệm và bảo tồn tiền mặt. Họ thậm chí có thể sử dụng cổ phiếu thay cho thỏa thuận bằng tiền mặt để thanh toán cho các dịch vụ tư vấn. Ngoài ra, các nhà đầu tư mạo hiểm có thể không coi trọng những doanh nghiệp này nếu họ không thành lập hội đồng cổ đông, vì các nhà đầu tư này sẽ muốn có một phần sở hữu.”</p>

<p>Nói về quyền sở hữu trí tuệ doanh nghiệp:</p>

<p>“Liệu lợi thế cạnh tranh của bạn có dựa trên một công nghệ độc quyền hoặc quy trình? Công nghệ hoặc quy trình có được cấp bằng sáng chế hoặc có thể cấp bằng sáng chế? Công ty có sở hữu bằng sáng chế, bản quyền hoặc thương hiệu có giá trị không? Nếu có, khi nào chúng sẽ hết hạn?</p>

<p>Nhiều doanh nghiệp được tạo dựng dựa trên sở hữu trí tuệ hoặc một phần của nó. Một số tài sản chính ảnh hưởng đến lợi thế cạnh tranh theo thời gian. Người đọc kế hoạch sẽ muốn biết những bước bạn đã thực hiện để bảo vệ tài sản và giữ bí quyết về kỹ thuật cùng hiểu biết về thị trường trong tổ chức, đây là phần sẽ tạo ra doanh thu và lợi nhuận cho các nhà đầu tư. Điều này có thể liên quan tới việc bảo vệ pháp lý như bằng sáng chế – hoặc các hình thức phòng thủ chiến lược khác như lợi thế người đi đầu (là người đầu tiên nhân rộng quy mô trên thị trường) hoặc tạo ra một mô hình kinh doanh khó sao chép.”</p>

<p>Nói về gọi vốn ở giai đoạn trưởng thành:</p>

<p>“Giả sử công ty ở giai đoạn bão hòa có mức tín nhiệm tốt, công ty có nhiều sự lựa chọn để gọi thêm vốn bên ngoài. Đối với các nhu cầu ngắn hạn, công ty có thể phát hành giấy thương phiếu (được giải thích sau trong chương này), sử dụng hạn mức tín dụng ngân hàng hoặc đàm phán khoản vay có kỳ hạn với ngân hàng hoặc các tổ chức tài chính khác, chẳng hạn như các công ty bảo hiểm và quỹ hưu trí. Công ty trưởng thành có thể sử dụng tài sản hiện có và dòng tiền làm tài sản thế chấp để giảm chi phí cho các khoản vay. Ngoài ra, công ty có thể thu được nguồn vốn đáng kể thông qua các thỏa thuận bán và thuê lại.</p>

<p>Công ty trưởng thành cũng thích tiếp cận thị trường vốn công cho nợ (trái phiếu) và vốn cổ phần (chứng khoán). Tời gian đóng vai trò quan trọng ở đây. Công ty đương nhiên muốn bán trái phiếu của mình khi lãi suất thấp và bán cổ phiếu khi giá lên cao.”</p>

<p>Nói về các cách mở rộng thị trường ngách từ các thị trường đã có sẵn:</p>

<p>“Tìm cách sử dụng mới cho cùng một sản phẩm. Một ví dụ kinh điển: hầu hết mọi hộ gia đình đều có một hộp nhỏ baking soda trong bếp. Hầu hết các gia đình sẽ không sử dụng nhiều hơn một hộp mỗi năm để nấu ăn. Một trong những nhà cung cấp hàng đầu đặt mục tiêu gia tăng các cách tiêu thụ khác của sản phẩm. Chiến dịch quảng cáo của công ty khuyến khích mọi người đặt hộp baking soda mở nắp vào tủ lạnh để hấp thụ mùi thức ăn. Và, tất nhiên, công ty đề nghị thay đổi hộp đó mỗi tháng. Trộn baking soda trong hộp vệ sinh của mèo là một ý tưởng có thể tạo ra doanh số khác. Chiến dịch này đã tăng đáng kể doanh số từ khách hàng hiện tại và tạo ra nhiều khách hàng mới.</p>

<p>Tìm cách thay đổi hoặc tùy chỉnh sản phẩm của bạn theo nhu cầu của ngách thị trường khác. Ví dụ, nhà sản xuất đồng hồ Swatch của Thụy Sĩ đã học cách phát triển hàng chục chiếc đồng hồ độc đáo – dành cho nam, nữ, thanh thiếu niên, người hâm mộ thể thao và các nhóm khác – sử dụng các bộ phận không khác gì những chiếc đồng hồ cùng loại. Điều duy nhất thay đổi là thiết kế vỏ ngoài. Nhưng sự thay đổi duy nhất đó đã cho phép nhà sản xuất đồng hồ khai thác các thị trường khác nhau với chi phí rất thấp.”&nbsp;</p>

<p>Nói về cá nhân hóa hoạt động đổi mới sáng tạo:</p>

<p>“Hãy theo sát các nguồn đổi mới sáng tạo trong công ty. Thường xuyên ghé thăm nhân sự tham gia nghiên cứu. Hãy ăn trưa với các nhóm dự án. Làm quen trực tiếp với từng nhân sự chủ chốt. Hiểu các rào cản kỹ thuật cản trở những ý tưởng hấp dẫn và việc thương mại hóa. Việc theo sát các hoạt động đổi mới sáng tạo có một số lợi ích:</p>

<p>◆ Gửi tín hiệu mạnh mẽ cho nhân viên rằng vấn đề đổi mới đóng vai trò quan trọng.</p>

<p>◆ Tạo cơ hội để các lãnh đạo công ty khởi nghiệp chia sẻ định hướng chiến lược của doanh nghiệp và các phạm vi hoạt động của đổi mới sáng tạo.</p>

<p>◆ Cập nhật những tiến bộ công nghệ, xu hướng khách hàng và xu hướng thị trường.”</p>

<p>Đặc điểm nổi bật:</p>

<p>- Cuốn sách được viết theo trình tự tuyến tính về khởi nghiệp, từ câu hỏi đầu tiên bạn nên đặt trước khi khởi sự (“Tôi có phải kiểu người nên khởi sự kinh doanh không?”) cho tới vấn đề cuối cùng bạn cần cân nhắc khi là một chủ doanh nghiệp thành công (“Tôi có thể rút vốn đầu tư từ doanh nghiệp mình đã xây dựng như thế nào?”). Cho dù kinh nghiệm bản thân bạn có thể khác với bộ khung tinh giản này, quá trình khởi nghiệp vẫn là một vòng luẩn quẩn – cuốn sách sẽ cung cấp cho bạn cái nhìn tổng quan tốt về những vấn đề bạn có thể phải đương đầu và cách tiếp cận chúng.</p>

<p>- Cuốn sách đưa ra một loạt khái niệm căn bản và thiết yếu nhất mà một doanh nhân khởi nghiệp cần nắm vững, từ việc xác định ngành kinh doanh phù hợp với bản thân, phác thảo hình hài doanh nghiệp, xây dựng và nuôi dưỡng nó cho đến khi doanh nghiệp mở rộng và phát triển.</p>

<p>- Cuốn sách được cấu trúc chặt chẽ thành từng phần rõ ràng, tương ứng với từng giai đoạn của hành trình xây dựng và phát triển doanh nghiệp. Mỗi chương đều giới thiệu và phân tích các yếu tố cần thiết cho từng giai đoạn phát triển của doanh nghiệp, đi kèm với những ví dụ sát thực tế về các doanh nghiệp hiện nay (từ những doanh nghiệp dịch vụ nhỏ như sửa chữa ô tô cho tới các doanh nghiệp nền tảng lớn như ebay...).</p>

<p>- Tác giả đưa ra và phân tích từng loại hình doanh nghiệp, các ưu nhược điểm của chúng, từ đó độc giả sẽ có được sự so sánh cần thiết để biết đâu là hình thức kinh doanh phù hợp nhất với bản thân cũng như giai đoạn phát triển của doanh nghiệp mình.</p>

<p>- Đây có thể coi là cuốn sách nhập môn dành cho những doanh nhân khởi nghiệp hiện đại, với đầy đủ kiến thức và kỹ năng nền tảng cần có để giúp họ vững vàng những bước đi đầu tiên trong hành trình kinh doanh của mình.</p>

<p>Về tác giả:</p>

<p>Harvard Business Review là điểm đến hàng đầu cho tư duy quản lý thông minh. Thông qua tạp chí hàng đầu của mình, 13 ấn bản được cấp phép quốc tế, sách từ Harvard Business Review Press, nội dung và công cụ kỹ thuật số được xuất bản trên HBR.org, Harvard Business Review cung cấp cho các chuyên gia trên khắp thế giới những hiểu biết sâu sắc và thực tiễn tốt nhất để lãnh đạo bản thân và tổ chức của họ hiệu quả hơn và để tạo tác động tích cực.</p>

<p>Cuốn sách có gồm các bài viết có nội dung về chuyển đổi số, giúp bạn sáng tạo lại chiến lược kỹ thuật số trong doanh nghiệp, vượt qua các rào cản thay đổi và giành chiến thắng trong thế giới được kết nối liên tục.</p>

<p>Các nội dung cơ bản trong cuốn sách:</p>

<p>● Xây dựng mô hình kinh doanh chuyển đổi theo ngành</p>

<p>● Giảm thiểu rủi ro bằng cách sử dụng chuyển đổi số theo hướng khám phá</p>

<p>● Tận dụng dữ liệu một cách chiến lược hơn</p>

<p>● Chuẩn bị cho nhân viên trong tương lai công việc</p>

<p>● Ưu tiên các sáng kiến phù hợp</p>

<p>● Cạnh tranh trong thời đại AI</p>

<p>Đánh giá chung về cuốn sách</p>

<p>1. Thông tin/ Đánh giá về bản gốc: hiệu ứng truyền thông, tầm ảnh hưởng của cuốn sách, giá trị mang lại/ độ phù hợp độc giả Việt

Sách gốc khá phù hợp với độc giả Việt vì các bài báo HBR đã rất nổi tiếng, và nội dung cũng đúng với cả doanh nghiệp nước ngoài lẫn doanh nghiệp Việt.</p>

<p>2. Trích đánh giá của chuyên gia, tổ chức uy tín về cuốn sách</p>

<p>3. Giải thưởng đạt được; thứ hạng trên Amazon hoặc Goodread

a. Được đánh giá 4.4* trên Amazon

b. Xếp hạng trên Amazon:</p>

<p>● 3,068 in Business Negotiating (Books)

● 3,763 in Sustainable Business Development

● 3,980 in Running Meetings &amp; Presentations (Books)</p>

<p>Cuốn sách gồm 10 bài viết của các chuyên gia hàng đầu giúp bạn tìm hiểu cách quản lý sự thay đổi và giúp bạn lãnh đạo tổ chức của mình thông qua chuyển đổi. Không chỉ đưa ra những sai lầm trong những nỗ lực thay đổi, cuốn sách còn đưa ra những chỉ dẫn cho các nhà lãnh đạo về cách thức thực hiện sự thay đổi, điều chỉnh kiểm soát sự mâu thuẫn bên trong nội bộ và những lý do khiến mọi người không chịu thay đổi.</p>

<p>Trích đoạn:</p>

<p>“Sự tê liệt hệ thống quản lý cấp cao thường xuất phát từ nguyên nhân có quá nhiều nhà quản lý nhưng lại không có đủ nhà lãnh đạo. Nhiệm vụ của quản lý là giảm thiểu rủi ro và duy trì hoạt động cho hệ thống hiện hành. Theo định nghĩa, sự thay đổi yêu cầu phải tạo ra một hệ thống mới luôn cần có sự lãnh đạo. Giai đoạn một trong quá trình đổi mới thường không đi đến đâu cho đến khi một nhà lãnh đạo thực thụ được đề bạt hoặc được tuyển vào các công việc cấp cao.”</p>

<p>“Vì sao thay đổi lại khó khăn đến vậy? Đầu tiên, phần lớn mọi người đều không muốn thay đổi các thói quen. Việc gì trong quá khứ đã đủ tốt, hoặc không tồn tại mối đe dọa nghiêm trọng thì các nhân viên sẽ tiếp tục những gì họ vẫn luôn thực hiện. Sự kháng cự với những thay đổi thậm chí còn mạnh mẽ hơn khi tổ chức có một loạt các nhà lãnh đạo kế thừa. Sự thất vọng và mất lòng tin tạo ra một môi trường khiến các nhân viên tự động mặc định rằng bất kỳ nhà cải cách nào tiếp theo đều sẽ gặp thất bại, rằng họ cũng sẽ “giống như những người khác” mà thôi. Mọi kêu gọi cho sự hy sinh và tính tự giác sẽ gặp phải sự giễu cợt, hoài nghi và kháng cự.”</p>

<p>Hybrid Workplace: The Insights You Need From Harvard Business Review (HBR Insights Series)</p>

<p>Reinvent your organization for the hybrid age.</p>

<p>Hybrid work is here to stay—but what will it look like at your company? If your organization is holding on to inflexible, pre-pandemic policies about where—and when—your people work, it may be risking a mass exodus of talent. Designing a hybrid workplace that furthers your business goals while staying true to your culture requires balancing experimentation with rigorous planning.</p>

<p>Hybrid Workplace: The Insights You Need from Harvard Business Review will help you adopt the best technological, cultural, and new management practices to seize the benefits and avoid the pitfalls of the hybrid age.</p>

<p>Business is changing. Will you adapt or be left behind?</p>

<p>Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.</p>

<p>You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.</p>

<p>HBR's 10 Must Reads: On Change Management Vol. 2</p>

<p>Lead change amid constant turbulence and disruption.</p>

<p>Get more of the ideas you want, from the authors you trust, with HBR's 10 Must Reads on Change Management (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you successfully transform your organization.</p>

<p>With insights from leading experts including John Kotter, Tim Brown, and Roger Martin, this book will inspire you to:</p>

<p>- Master the eight accelerators of strategic change

- Turn your culture into a catalyst for transformation

- Use your network ties to win over resisters

- Apply design thinking to secure buy-in

- Scale agile practices across your organization

- Get reorgs right

- Avoid pursuing the wrong changes</p>

<p>This collection of articles includes "What Everyone Gets Wrong About Change Management," by N. Anand and Jean-Louis Barsoux; "Cultural Change That Sticks," by Jon R. Katzenbach, Ilona Steffen, and Caroline Kronley; "Culture Is Not the Culprit," by Jay W. Lorsch and Emily McTague; "The Network Secrets of Great Change Agents," by Julie Battilana and Tiziana Casciaro; "Design for Action," by Tim Brown and Roger L. Martin; "Agile at Scale," by Darrell K. Rigby, Jeff Sutherland, and Andy Noble; "The Merger Dividend," by Ron Ashkenas, Suzanne Francis, and Rick Heinick; "Getting Reorgs Right," by Stephen Heidari-Robinson and Suzanne Heywood; and "Your Workforce Is More Adaptable Than You Think," by Joseph B. Fuller, Judith K. Wallenstein, Manjari Raman, and Alice de Chalendar.</p>

<p>HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.</p>

<p>HBR's 10 Must Reads: On Performance Management</p>

<p>Performance management is changing. Adapt your approach along with it.</p>

<p>For decades, performance management has been seen as an annual chore by managers and HR departments alike. But this process is changing, and there are ways to make it more effective at all levels of your organization.</p>

<p>If you read nothing else on performance management in your organization, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you make your process more adaptable, conduct better feedback conversations, and encourage the growth of your employees.</p>

<p>This book will inspire you to:</p>

<p>- Learn where current performance management processes are falling short

- Overcome organizational bias to evaluate performance fairly

- Sculpt employees' jobs to meet their skill sets and interests

- Boost collaboration by aligning goals across functions

- Use people analytics ethically and transparently

- Help your people identify and use their strengths</p>

<p>This collection of articles includes "The Performance Management Revolution," by Peter Cappelli and Anna Tavis; "Reinventing Performance Management," by Marcus Buckingham and Ashley Goodall; "Getting 360-Degree Feedback Right," by Maury A. Peiperl; "The Set-Up-to-Fail Syndrome," by Jean-François Manzoni and Jean-Louis Barsoux; "Job Sculpting: The Art of Retaining Your Best People," by Timothy Butler and James Waldroop; "Performance Management Shouldn't Kill Collaboration," by Heidi K. Gardner and Ivan Matviak; "The Happy Tracked Employee," by Ben Waber; "Don't Let Metrics Undermine Your Business," by Michael Harris and Bill Tayler; "Numbers Take Us Only So Far," by Maxine Williams; "Managers Can't Do It All," by Diane Gherson and Lynda Gratton; and "Creating Sustainable Performance," by Gretchen Spreitzer and Christine Porath.</p>

<p>HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.</p>

<p>HBR Guide To Managing Flexible Work (HBR Guide Series)</p>

<p>Find a way to work that works for you.</p>

<p>The 9-to-5 office routine no longer exists. Many employees have the option to work anywhere, any time. But how do you find the flexible arrangement that's right for you? And how do you manage a team when they're all working in different places and on different schedules?</p>

<p>The HBR Guide to Managing Flexible Work is filled with practical tips and advice to help you and your team stay productive and connected, no matter when or where you work. You'll learn how to:</p>

<p>- Set a flexible work schedule that meets your needs

- Remain connected and visible

- Get more done—in less time

- Make the most of hybrid meetings

- Keep your team engaged, both in person and virtually</p>

<p>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.</p>

<p>Generative AI (HBR Insights)</p>

<p>Disruptions in the global supply chain bring companies to a standstill.</p>

<p>Supply and demand shocks. Labor shortages. International trade wars. As businesses and customers struggle to get the products they need from across the globe, manufacturers must reassess how they operate, from rethinking offshore options to exploring new technologies.</p>

<p>Supply Chain: The Insights You Need from Harvard Business Review will help you better understand the dynamics at play worldwide and identify the risks in your supply chain network so you can ensure resilience without sacrificing competitive advantage.</p>

<p>Business is changing. Will you adapt or be left behind?</p>

<p>Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.</p>

<p>You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.</p>

<p>HBR Guide To Your Job Search (HBR Guide)</p>

<p>Land the job of your dreams.</p>

<p>You're ready to take the next step in your career. But securing the right role can take a lot of work—and a lot of time and energy. How do you move forward without getting overwhelmed by the process?</p>

<p>The HBR Guide to Your Job Search is here to help. Whether you’re new to the workforce or have a well-established career, this book contains practical advice for navigating your job hunt.</p>

<p>You'll learn how to:</p>

<p>- Structure your search strategically</p>

<p>-Translate your strengths into a strong personal story</p>

<p>- Activate your network to find opportunities</p>

<p>- Write a résumé that gets callbacks</p>

<p>- Craft answers to common interview questions</p>

<p>- Set yourself up for success in your new role</p>

<p>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.</p>

<p>Grit (HBR Emotional Intelligence Series)</p>

<p>In the face of hardship, you need perseverance and determination.</p>

<p>You need grit. But how do you build it?</p>

<p>This book explores how you can persist in difficult situations. You'll learn how to convince yourself to do hard things, find support in trying circumstances, and know when you're pushing yourself too hard.</p>

<p>This volume includes the work of:</p>

<p>- Angela Duckworth</p>

<p>- Misty Copeland</p>

<p>- Shannon Huffman Polson</p>

<p>- Tomas Chamorro-Premuzic</p>

<p>How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.</p>

<p>HBR Guide to Unlocking Creativity (HBR Guide)</p>

<p>Anyone can think more creatively and unlock innovation.</p>

<p>Creativity is the key to innovation, but too many projects and teams are organized in ways that stifle new ideas. You need to ensure that creativity can thrive—and that you are part of the process.</p>

<p>Fortunately, anyone can use method-driven approaches to teach and learn creativity. The HBR Guide to Unlocking Creativity will show you how to reach your creative potential, manage creative collaboration, and achieve groundbreaking results.</p>

<p>This guide will help you:</p>

<p>Understand the neuroscience of creativity</p>

<p>Run better brainstorming sessions—in person or virtually</p>

<p>Use design thinking to generate new solutions</p>

<p>Model a mindset of curiosity and experimentation</p>

<p>Balance creativity with productivity</p>

<p>Bring breakthrough ideas to life</p>

<p>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.</p>

<p>HBR's 10 Must Reads On Managing Yourself (Vol. 2)</p>

<p>Position yourself for success.</p>

<p>Get more of the management ideas you want, from the authors you trust, with HBR's 10 Must Reads on Managing Yourself (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you stay engaged, be productive, and continue to grow throughout your working life.</p>

<p>With insights from leading experts including Susan David, Joseph Badaracco, and Laura Morgan Roberts, this book will inspire you to:</p>

<p>- Identify your purpose and translate it into action</p>

<p>- Make time to learn—and stay relevant in a world of rapid change</p>

<p>- Turn your strengths into superpowers</p>

<p>- Spend more time on the work that matters</p>

<p>- Tackle even your toughest decisions with confidence</p>

<p>- Reduce burnout from collaboration</p>

<p>- Take a stand for yourself and for others</p>

<p>This collection of articles includes "From Purpose to Impact," by Nick Craig and Scott A. Snook; "Learning to Learn," by Erika Andersen; "Making Yourself Indispensable," by John H. Zenger, Joseph R. Folkman, and Scott K. Edinger; "Make Time for the Work That Matters," by Julian Birkinshaw and Jordan Cohen; "Collaboration Without Burnout," by Rob Cross, Scott Taylor, and Deb Zehner; "Emotional Agility," by Susan David and Christina Congleton; "How to Tackle Your Toughest Decisions," by Joseph L. Badaracco; "How Dual-Career Couples Make It Work," by Jennifer Petriglieri; "Cultivating Everyday Courage," by James R. Detert; "Be Your Own Best Advocate," by Deborah M. Kolb; "Building an Ethical Career," by Maryam Kouchaki and Isaac H. Smith; "When and How to Respond to Microaggressions," by Ella F. Washington, Alison Hall Birch, and Laura Morgan Roberts.</p>

<p>HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.</p>