what clients love : a field guide to growning your business

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Bạn có thể tải cuốn sách what clients love : a field guide to growning your business PDF hoặc đọc ebook, epub, nghe sách nói audio online miễn phí cuốn sách what clients love : a field guide to growning your business PDF của tác giả harry beckwith được xuất bản bởi nhà xuất bản Little, Brown & Company.

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Sách what clients love : a field guide to growning your business là một cuốn sách thú vị với nhiều kiến thức hấp dẫn.

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'. WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations.

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