managing by the numbers: a commonsense guide to understanding and using your company's financials

<p>Managing By The Numbers: A Commonsense Guide To Understanding And Using Your Company's Financials</p>

<p>The essential guide to understanding financial reports, for entrepreneurs, managers, and business owners</p>

<p>Do you get complete financial reports for your business at least once a month?</p>

<p>Do you understand what all those numbers mean?</p>

<p>Do you use the information in those reports to help you make smart decisions about your business?</p>

<p>If you answer "no" to any or all of these questions, then turn to Managing by the Numbers, a highly practical and accessible antidote to financial anxiety. Chuck Kremer, Ron Rizzuto, and John Case show you how to manage the three bottom lines of business financial performance -- net profit, operating cash flow, and return on assets -- and roll them into the "Financial Scoreboard" to see the big picture at a glance. Offering step-by-step examples and an extensive glossary of key terms and concepts, Managing by the Numbers is a commonsense guide to making those numbers work for you -- to monitor and measure performance, make smart decisions, and drive long-term growth. It is an essential resource for anyone eager to improve their mastery of the financial side of running a business.</p>