influencers and revolutionaries: how innovative trailblazers, trends and catalysts are transforming business (kogan page inspire)

<p>Influencers And Revolutionaries: How Innovative Trailblazers, Trends And Catalysts Are Transforming Business (Kogan Page Inspire)</p>

<p>The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night.&nbsp;Influencers &amp; Revolutionaries&nbsp;describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.</p>

<p>People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required.</p>

<p>Influencers &amp; Revolutionaries&nbsp;charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries,&nbsp;Sean Pillot de Chenecey&nbsp;highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including:</p>

<p>- Trend research, forecasting and scenario planning

- Classic innovation theory vs current leading-edge thinking

- New consumption patterns and fragmented niches of growth

- Dynamic cross-category innovation from legacy brands and start-ups

- Challenging convention via catalytic leadership and next-generation practises

- How agile organizations leverage cultural and social trends to anticipate change

- Utilizing business innovation to tackle social, cultural and environmental problems</p>

<p>Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.</p>