whatever you think think the opposite

whatever you think think the opposite

<p>The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? Paul Arden has become a global business guru on the strength of such radical insights. His first book, It's Not How Good You Are, It's How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our 'common sense'. Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers. Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. 'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi &amp; Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi &amp; Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.</p>

great gatsby

great gatsby

<p>The Great Gatsby is a dazzling social satire, F. Scott Fitzgerald's masterpiece and a milestone in twentieth-century literature, now beautifully repackaged as part of the Penguin Essentials range. 'There was music from my neighbour's house through the summer nights. In his blue gardens men and girls came and went like moths among the whisperings and the champagne and the stars.' Everybody who is anybody is seen at the glittering parties held in millionaire Jay Gatsby's mansion in West Egg, east of New York. The riotous throng congregates in his sumptuous garden, coolly debating Gatsby's origins and mysterious past. None of the frivolous socialites understands him and among various rumours is the conviction that 'he killed a man'. A detached onlooker, Gatsby is oblivious to the speculation he creates, but always seems to be watching and waiting, though no one knows what for. As the tragic story unfolds, Gatsby's destructive dreams and passions are revealed, leading to disturbing consequences. A brilliant evocation of 1920s high society, The Great Gatsby peels away the layers of this glamorous world to display the coldness and cruelty at its heart. 'Not only a page-turner and a heartbreaker, it's one of the most quintessentially American novels ever written' Time 'He (F Scott Fitzgerald) was better than he knew, for in fact and in the literary sense he invented a "generation"' New York Times 'The most perfectly crafted work of fiction to have come out of America' Professor Tony Tanner 'The American masterwork, the finest work of fiction by any of this country's writers' Washington Post</p>

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