irresistible

irresistible

Irresistible: The Rise of Behavioral Addiction and How to Fight It

A Must-Read for Our Time

"One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." —Adam Grant, *New York Times* bestselling author of *Originals* and *Give and Take*

**Welcome to the age of behavioral addiction.** We're living in a world where half the American population struggles with at least one addictive behavior. We're consumed by our emails, constantly refreshing Instagram and Facebook, binge-watching TV shows, and working longer hours than ever before. We spend an average of three hours daily glued to our smartphones, with many choosing a broken bone over a broken phone. Even children are losing the ability to interact with real people due to excessive screen time.

The Science of Addiction

In this groundbreaking book, Adam Alter, a professor of psychology and marketing at NYU, dives deep into the world of behavioral addiction, unveiling the reasons behind the irresistible allure of so many modern products. This isn't simply a natural consequence of technological advancement. Companies meticulously design their products, tweaking them over time to become almost impossible to resist.

Understanding the Power of Design

By reverse engineering the mechanisms of behavioral addiction, Alter provides a comprehensive understanding of how these products can be harnessed for good. He explores how we can leverage their power to improve communication, manage finances, and establish healthy boundaries between work and leisure. More importantly, he provides practical strategies for mitigating their potentially damaging effects on our well-being and the health and happiness of our children.

A Compelling Call to Action

*Irresistible* is more than just a thought-provoking analysis of our digital age. It's a call to action, urging us to regain control of our lives. Alter equips readers with the knowledge and tools to navigate the complexities of behavioral addiction, empowering them to make conscious choices and lead healthier, more fulfilling lives.

**If you're concerned about the impact of technology on your life or the lives of your loved ones, *Irresistible* is a must-read.** It's an essential guide for navigating the modern world and reclaiming our ability to focus, connect, and thrive.

the book of ichigo ichie: the art of making the most of every moment, the japanese way

the book of ichigo ichie: the art of making the most of every moment, the japanese way

The Book of Ichigo Ichie: Embracing the Art of Making the Most of Every Moment, the Japanese Way

This book delves into the profound Japanese concept of **ichigo ichie** – the art of cherishing and maximizing every moment. Drawing upon the wisdom of Zen Buddhism and the centuries-old Japanese tea ceremony, "The Book of Ichigo Ichie" guides you toward a life brimming with mindfulness, appreciation, and purpose.

Unlocking the Power of Ichigo Ichie

The phrase "ichigo ichie" – literally meaning "one time, one meeting" – embodies the understanding that every encounter, every experience, is unique and unrepeatable. It's a philosophy that encourages us to savor the present moment, recognizing that it will never come again.

A Guide to Living Fully in the Present

This insightful book equips you with practical tools to cultivate a deeper connection with the present moment:

* **Appreciating the Ephemeral:** Like the fleeting beauty of cherry blossoms, "The Book of Ichigo Ichie" teaches us to value the impermanence of life, embracing the richness of each passing moment.

* **Embracing the Power of Five Senses:** By engaging your senses fully, you can anchor yourself in the present, letting go of worries and negative emotions that often stem from dwelling on the past or the future.

* **Discovering the Magic of Coincidence:** The book reveals how seemingly random events can hold profound meaning, encouraging you to find connections and purpose in the tapestry of your life.

* **Finding Your Ikigai:** "The Book of Ichigo Ichie" demonstrates how cultivating presence allows you to identify your ikigai – your life's purpose. By paying attention to what sparks your joy and interests in the moment, you can unveil your true passions and motivations.

A Pathway to Meaningful Living

"The Book of Ichigo Ichie" is not merely a philosophical treatise but a practical guide to living a more fulfilled life. It empowers you to:

* **Enhance your relationships:** By recognizing the uniqueness of each interaction, you can foster deeper connections with others.

* **Embrace harmony:** Cultivating a sense of presence creates a greater sense of peace and harmony within yourself and your environment.

* **Discover the love of life:** By embracing the richness of each moment, you unlock a profound appreciation for the beauty and wonder of existence.

This book is a powerful reminder that the key to unlocking a life filled with meaning, joy, and purpose lies in embracing the present moment. It's a compelling invitation to live each day with intention, recognizing the extraordinary value of every single moment.

drawdown: the most comprehensive plan ever proposed to reverse global warming

drawdown: the most comprehensive plan ever proposed to reverse global warming

<p>Drawdown: The Most Comprehensive Plan Ever Proposed To Reverse Global Warming</p>

<p>One hundred practical measures for the most comprehensive plan to reduce greenhouse gases.</p>

<p>In&nbsp;Drawdown, renowned environmentalist Paul Hawken has assembled a team of over 200 scholars, scientists, policymakers, business leaders, and activists to illustrate the hundred most substantive solutions to combat climate change that together will not only slow down the growth of carbon emissions, but reverse them altogether. The book analyzes how and when humanity can reach climate drawdown, the point at which greenhouse gas concentrations in the atmosphere begin to decline on a year-to-year basis, by mapping and modeling how we can scale those hundred technologies over the next thirty years. Printed on recycled paper, Drawdown the book, will be one of three centerpieces to Project Drawdown, which will also feature an open-source database and an interactive digital platform that together describe how these solutions can be scaled globally across continents and across many different ways of life.</p>

<p>These are all no regrets approaches-actions that regardless of their climate value have intrinsic benefits to communities and economies. They improve lives, create jobs, restore the environment, enhance security, generate resilience, and advance human health. Together they will mobilise society into taking the climate change conversation from problem definition to problem solving, from fear and apathy to collaboration and regeneration.</p>

<p>Drawdown&nbsp;is the first book that describes the full gamut of substantive solutions to climate change.</p>

how not to be wrong: the power of mathematical thinking

how not to be wrong: the power of mathematical thinking

<p>The Freakonomics of math—a math-world superstar unveils the hidden beauty and logic of the world and puts its power in our hands

The math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we do—the whole world is shot through with it.

Math allows us to see the hidden structures underneath the messy and chaotic surface of our world. It’s a science of not being wrong, hammered out by centuries of hard work and argument. Armed with the tools of mathematics, we can see through to the true meaning of information we take for granted: How early should you get to the airport? What does “public opinion” really represent? Why do tall parents have shorter children? Who really won Florida in 2000? And how likely are you, really, to develop cancer?

How Not to Be Wrong presents the surprising revelations behind all of these questions and many more, using the mathematician’s method of analyzing life and exposing the hard-won insights of the academic community to the layman—minus the jargon. Ellenberg chases mathematical threads through a vast range of time and space, from the everyday to the cosmic, encountering, among other things, baseball, Reaganomics, daring lottery schemes, Voltaire, the replicability crisis in psychology, Italian Renaissance painting, artificial languages, the development of non-Euclidean geometry, the coming obesity apocalypse, Antonin Scalia’s views on crime and punishment, the psychology of slime molds, what Facebook can and can’t figure out about you, and the existence of God.

Ellenberg pulls from history as well as from the latest theoretical developments to provide those not trained in math with the knowledge they need. Math, as Ellenberg says, is “an atomic-powered prosthesis that you attach to your common sense, vastly multiplying its reach and strength.” With the tools of mathematics in hand, you can understand the world in a deeper, more meaningful way. How Not to Be Wrong will show you how.</p>

unscripted - the epic battle for a media empire and the redstone family legacy

unscripted - the epic battle for a media empire and the redstone family legacy

<p>Unscripted - The Epic Battle For A Media Empire And The Redstone Family Legacy</p>

<p>The instant New York Times bestseller • A New York Times Notable Book • Named a Best Book of the Year by The Economist • Nominated for the Financial Times and Schroders Business Book of the Year Award</p>

<p>"Addicted to Succession? Well, here's the real thing." - The Hollywood Reporter</p>

<p>“Jaw-dropping . . . an epic tale of toxic wealth and greed populated by connivers and manipulators.” —The New York Times Book Review, Editors’ Choice</p>

<p>The shocking inside story of the struggle for power and control at Paramount Global, the multibillion-dollar entertainment empire controlled by the Redstone family, and the dysfunction, misconduct, and deceit that threatened the future of the company, from the Pulitzer Prize–winning journalists who first broke the news</p>

<p>In 2016, the fate of Paramount Global’s entertainment empire hung precariously in the balance. Its founder and head, ninety-three-year-old Sumner M. Redstone, was facing a very public lawsuit brought by a former romantic companion, Manuela Herzer, which placed Sumner’s deteriorating health and questionable judgment under a harsh light.</p>

<p>As an all-powerful media mogul, Sumner had been a demanding boss, and an even more demanding father. When his daughter, Shari, took control of the business, she faced the hostility of boards who for years had heard Sumner disparage her. Les Moonves, the CEO of CBS, schemed with his allies on the board to strip Shari of power. But while he publicly battled Shari, news began to leak of Moonves’s involvement in multiple instances of sexual misconduct, and he began working behind the scenes to try to make the stories disappear.</p>

<p>Unscripted is an explosive and unvarnished look at the usually secret inner workings of two public companies, their boards of directors, and a wealthy, dysfunctional family in the throes of seismic changes. From the Pulitzer Prize– winning journalists James B. Stewart and Rachel Abrams, Unscripted lays bare the battle for power at any price—and the carnage that ensued.</p>

enlightenment now: the case for reason, science, humanism, and progress

enlightenment now: the case for reason, science, humanism, and progress

<p>Enlightenment Now: The Case for Reason, Science, Humanism, and Progress</p>

<p>INSTANT&nbsp;NEW YORK TIMES&nbsp;BESTSELLER

A&nbsp;NEW YORK TIMES&nbsp;NOTABLE BOOK OF 2018

ONE OF&nbsp;THE ECONOMIST'S&nbsp;BOOKS OF THE YEAR</p>

<p>"My new favorite book of all time." --Bill Gates</p>

<p>If you think the world is coming to an end, think again: people are living longer, healthier, freer, and happier lives, and while our problems are formidable, the solutions lie in the Enlightenment ideal of using reason and science.</p>

<p>Is the world really falling apart? Is the ideal of progress obsolete? In this elegant assessment of the human condition in the third millennium, cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, which play to our psychological biases. Instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise, not just in the West, but worldwide. This progress is not the result of some cosmic force. It is a gift of the Enlightenment: the conviction that reason and science can enhance human flourishing.</p>

<p>Far from being a naïve hope, the Enlightenment, we now know, has worked. But more than ever, it needs a vigorous defense. The Enlightenment project swims against currents of human nature--tribalism, authoritarianism, demonization, magical thinking--which demagogues are all too willing to exploit. Many commentators, committed to political, religious, or romantic ideologies, fight a rearguard action against it. The result is a corrosive fatalism and a willingness to wreck the precious institutions of liberal democracy and global cooperation.</p>

<p>With intellectual depth and literary flair,&nbsp;Enlightenment Now&nbsp;makes the case for reason, science, and humanism: the ideals we need to confront our problems and continue our progress.</p>

emotional agility: get unstuck, embrace change and thrive in work and life

emotional agility: get unstuck, embrace change and thrive in work and life

<p>Emotional Agility: Get Unstuck, Embrace Change And Thrive In Work And Life</p>

<p>"a practical, science-backed guide to looking inward and living intentionally.&nbsp;By urging us to work&nbsp;with&nbsp;- not against - our own emotions, Susan David gives us the tools we need to be more adaptable and more resilient,&nbsp;so that we may not only succeed but truly thrive" -&nbsp;Arianna Huffington, author of&nbsp;The Sleep Revolution</p>

<p>"Essential reading." - Susan Cain, author of&nbsp;Quiet</p>

<p>For lovers of&nbsp;Quiet&nbsp;and&nbsp;The Power of Now</p>

<p>Every day we speak around 16,000 words - but inside minds we create tens of thousands more. Thoughts such as 'I'm not spending enough time with my children' or 'I'm not good enough to present my work' can seem to be unshakable facts. In reality, they're the judgemental opinions of our inner voice.</p>

<p>Drawing on more than twenty years of academic research, consulting, and her own experiences overcoming adversity, Susan David PhD, a psychologist and faculty member at Harvard Medical School, has pioneered a new way to enable us to make peace with our inner self, achieve our most valued goals, make real change, and live life to the fullest.</p>

<p>Emotional Agility&nbsp;describes a new way of living and relating to yourself and the world around you. Become aware of your true nature, learn to face your emotions with acceptance and generosity, act according to your deepest values, and flourish.</p>

human compatible: artificial intelligence and the problem of control

human compatible: artificial intelligence and the problem of control

<p>Human Compatible: Artificial Intelligence And The Problem Of Control</p>

<p>A leading artificial intelligence researcher lays out a new approach to AI that will enable us to coexist successfully with increasingly intelligent machines</p>

<p>In the popular imagination, superhuman artificial intelligence is an approaching tidal wave that threatens not just jobs and human relationships, but civilization itself. Conflict between humans and machines is seen as inevitable and its outcome all too predictable.</p>

<p>In this groundbreaking book, distinguished AI researcher Stuart Russell argues that this scenario can be avoided, but only if we rethink AI from the ground up. Russell begins by exploring the idea of intelligence in humans and in machines. He describes the near-term benefits we can expect, from intelligent personal assistants to vastly accelerated scientific research, and outlines the AI breakthroughs that still have to happen before we reach superhuman AI. He also spells out the ways humans are already finding to misuse AI, from lethal autonomous weapons to viral sabotage.</p>

<p>If the predicted breakthroughs occur and superhuman AI emerges, we will have created entities far more powerful than ourselves. How can we ensure they never, ever, have power over us? Russell suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Such machines would be humble, altruistic, and committed to pursue our objectives, not theirs. This new foundation would allow us to create machines that are provably deferential and provably beneficial.</p>

possible minds - 25 ways of looking at ai

possible minds - 25 ways of looking at ai

<p>Possible Minds - 25 Ways Of Looking At AI</p>

<p>Science world luminary John Brockman assembles twenty-five of the most important scientific minds, people who have been thinking about the field artificial intelligence for most of their careers, for an unparalleled round-table examination about mind, thinking, intelligence and what it means to be human.</p>

<p>“Artificial intelligence is today’s story–the story behind all other stories. It is the Second Coming and the Apocalypse at the same time: Good AI versus evil AI.” –John Brockman</p>

<p>More than sixty years ago, mathematician-philosopher Norbert Wiener published a book on the place of machines in society that ended with a warning: “we shall never receive the right answers to our questions unless we ask the right questions…. The hour is very late, and the choice of good and evil knocks at our door.”</p>

<p>In the wake of advances in unsupervised, self-improving machine learning, a small but influential community of thinkers is considering Wiener’s words again. In Possible Minds, John Brockman gathers their disparate visions of where AI might be taking us.</p>

<p>The fruit of the long history of Brockman’s profound engagement with the most important scientific minds who have been thinking about AI–from Alison Gopnik and David Deutsch to Frank Wilczek and Stephen Wolfram–Possible Minds is an ideal introduction to the landscape of crucial issues AI presents. The collision between opposing perspectives is salutary and exhilarating; some of these figures, such as computer scientist Stuart Russell, Skype co-founder Jaan Tallinn, and physicist Max Tegmark, are deeply concerned with the threat of AI, including the existential one, while others, notably robotics entrepreneur Rodney Brooks, philosopher Daniel Dennett, and bestselling author Steven Pinker, have a very different view. Serious, searching and authoritative, Possible Minds lays out the intellectual landscape of one of the most important topics of our time.</p>

<p> </p>

tales of the peculiar

tales of the peculiar

<p>A companion to the New York Times bestselling Miss Peregrine's Home for Peculiar Children, now in a deluxe paperback edition with a never-before-seen story! Before Miss Peregrine gave them a home, the story of peculiars was written in the Tales. Wealthy cannibals who dine on the discarded limbs of peculiars. A fork-tongued princess. These are but a few of the truly brilliant stories in Tales of the Peculiar--the collection of fairy tales known to hide information about the peculiar world, including clues to the locations of time loops--first introduced by Ransom Riggs in his 1 bestselling Miss Peregrine's Peculiar Children series. Riggs now invites you to share his secrets of peculiar history, with a collection of original stories in this deluxe volume of Tales of the Peculiar, as collected and annotated by Millard Nullings, ward of Miss Peregrine and scholar of all things peculiar. Featuring stunning illustrations from world-renowned woodcut artist Andrew Davidson this compelling and truly peculiar anthology is the perfect gift for not only fans, but for all booklovers.</p>

<p>A perfect gift, reminiscent of classic bookmaking, this beautifully packaged volume features full-page woodcut illustrations, gold foil stamping, a ribbon, and removable back sticker. "[These tales] embody gentle, empowering messages: accept yourself and others; celebrate difference and oddity; never lose your sense of wonder." --Financial Times "With a Victorian style for writing and a capacity for subtle humor, the tales read as cautionary fables, rich with peril and phantasy, and will be enjoyed by teens and adults alike." --GeekDad.com</p>

eleanor oliphant is completely fine

eleanor oliphant is completely fine

<p>1 NEW YORK TIMES BESTSELLER A Reese Witherspoon Book Club Pick "Beautifully written and incredibly funny, Eleanor Oliphant Is Completely Fine is about the importance of friendship and human connection. I fell in love with Eleanor, an eccentric and regimented loner whose life beautifully unfolds after a chance encounter with a stranger; I think you will fall in love, too!" --Reese Witherspoon</p>

<p>No one's ever told Eleanor that life should be better than fine. Meet Eleanor Oliphant: She struggles with appropriate social skills and tends to say exactly what she's thinking. Nothing is missing in her carefully timetabled life of avoiding social interactions, where weekends are punctuated by frozen pizza, vodka, and phone chats with Mummy. But everything changes when Eleanor meets Raymond, the bumbling and deeply unhygienic IT guy from her office. When she and Raymond together save Sammy, an elderly gentleman who has fallen on the sidewalk, the three become the kinds of friends who rescue one another from the lives of isolation they have each been living. And it is Raymond's big heart that will ultimately help Eleanor find the way to repair her own profoundly damaged one. Soon to be a major motion picture produced by Reese Witherspoon, Eleanor Oliphant Is Completely Fine is the smart, warm, and uplifting story of an out-of-the-ordinary heroine whose deadpan weirdness and unconscious wit make for an irresistible journey as she realizes. . . The only way to survive is to open your heart.</p>

originals: how non-conformists move the world

originals: how non-conformists move the world

<p>Originals: How Non-Conformists Move the World</p>

<p>The 1&nbsp;New York Times&nbsp;bestseller that examines how people can champion new ideas--and how leaders can fight groupthink, from the author of&nbsp;Give and Take&nbsp;and co-author of&nbsp;Option B</p>

<p>"Reading&nbsp;Originals&nbsp;made me feel like I was seated across from Adam Grant at a dinner party, as one of my favorite thinkers thrilled me with his insights and his wonderfully new take on the world." --Malcolm Gladwell, author of&nbsp;Outliers&nbsp;and&nbsp;The Tipping Point</p>

<p>"Originals&nbsp;is one of the most important and captivating books I have ever read, full of surprising and powerful ideas.&nbsp;It will not only change the way you see the world; it might just change the way you live your life. And it could very well inspire you to change your world." --Sheryl Sandberg, COO of Facebook and author of&nbsp;Lean In

With&nbsp;Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation's most compelling and provocative thought leaders. In&nbsp;Originals&nbsp;he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?</p>

<p>Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn't even work in comedy but saved&nbsp;Seinfeld&nbsp;from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.</p>

the visual mba: a quick guide to everything youℹll learn in two years of business school

the visual mba: a quick guide to everything youℹll learn in two years of business school

<p>The Visual MBA: A Quick Guide To Everything You’ll Learn In Two Years Of Business School</p>

<p>Learn an entire MBA course without spending thousands and waving goodbye to two years of your life</p>

<p>If you want to succeed in business then an MBA programme is the best way to build expertise, knowledge and experience. But an MBA programme at any top school is an enormous investment in time, effort and money. In&nbsp;The Visual MBA, Jason Barron offers a radical solution, explaining all key business school concepts through illustrations.</p>

<p>When Barron started his MBA course, he decided to draw all his notes so that other people could benefit from them. And it's a good thing he did, because research shows that more than 65% of us are visual learners and that our brains process illustrations 60,000 times faster than text.</p>

<p>From Marketing, Ethics and Accounting to Organisational Behaviour, Finance, Operations and Strategy,&nbsp;The Visual MBA&nbsp;distils the most important principles of an MBA into an accessible, informative and easily-digestible guide.</p>

<p>Jason Barron&nbsp;is a product manager and illustrator who helps people realise their creative ideas through visual learning. He spent 516 hours in class and countless hours studying at home completing his MBA. Along the way, rather than taking notes that he would never read again, Jason created sketchnotes for each class and has turned them into an interesting and engaging resource so that you don't have to sit through another class again!</p>

the art of simple living: 100 daily practices from a japanese zen monk for a lifetime of calm and joy

the art of simple living: 100 daily practices from a japanese zen monk for a lifetime of calm and joy

<p>The Art Of Simple Living: 100 Daily Practices From A Japanese Zen Monk For A Lifetime Of Calm And Joy</p>

<p>"Does for mental clutter what Marie Kondo has done for household clutter." --Publishers Weekly</p>

<p>Relax and find happiness amid the swirl of the modern world with this internationally bestselling guide to simplifying your life by a Japanese monk who embodies the wisdom of Zen.</p>

<p>In clear, practical, easily adopted lessons--one a day for 100 days--renowned Buddhist monk Shunmyo Masuno draws on centuries of wisdom to teach you to Zen your life. Discover how . . .</p>

<p>-&nbsp;Lesson 4:&nbsp;lining up your shoes after you take them off can bring order to your mind;

-&nbsp;Lesson 11:&nbsp;putting down your fork after every bite can help you feel more grateful for what you have;

-&nbsp;Lesson 18:&nbsp;immersing yourself in zazen can sweep the clutter from your mind;

-&nbsp;Lesson 23:&nbsp;joining your hands together in&nbsp;gassho&nbsp;can soothe irritation and conflict;

- Lesson 27:&nbsp;going outside to watch the sunset can make every day feel celebratory;

-&nbsp;Lesson 42:&nbsp;planting a flower and watching it grow can teach you to embrace change;

-&nbsp;Lesson 67:&nbsp;understanding the concept of&nbsp;ichi-go ichi-e&nbsp;can make everyday interactions more meaningful;

-&nbsp;Lesson 85:&nbsp;practicing&nbsp;chisoku&nbsp;can help you feel more fulfilled.</p>

<p>A minimalist line drawing appears opposite each lesson on an otherwise blank page, giving you an opportunity to relax with a deep breath between lessons. With each daily practice, you will learn to find happiness not by seeking out extraordinary experiences but by making small changes to your life, opening yourself up to a renewed sense of peace and inner calm.</p>

a map of days (miss peregrine's peculiar children)

a map of days (miss peregrine's peculiar children)

<p>A Map Of Days (Miss Peregrine's Peculiar Children)</p>

<p>The instant bestseller!

New York Times&nbsp;bestseller

USA Today&nbsp;bestseller

Wall Street Journal&nbsp;bestseller</p>

<p>“A Map of Days&nbsp;reveals&nbsp;Ransom Riggs at the peak of his powers, leaving loyal fans ravenous for more.”&nbsp;–NY Journal of Books</p>

<p>Having defeated the monstrous threat that nearly destroyed the peculiar world, Jacob Portman is back where his story began, in Florida. Except now Miss Peregrine, Emma, and their peculiar friends are with him, and doing their best to blend in. But carefree days of beach visits and normalling lessons are soon interrupted by a discovery—a subterranean bunker that belonged to Jacob’s grandfather, Abe.</p>

<p>Clues to Abe’s double-life as a peculiar operative start to emerge, secrets long hidden in plain sight. And Jacob begins to learn about the dangerous legacy he has inherited—truths that were part of him long before he walked into Miss Peregrine’s time loop.</p>

<p>Now, the stakes are higher than ever as Jacob and his friends are thrust into the untamed landscape of American peculiardom—a world with few ymbrynes, or rules—that none of them understand. New wonders, and dangers, await in this brilliant next chapter for Miss Peregrine’s peculiar children. Their story is again illustrated by haunting vintage photographs, now with the striking addition of full-color images interspersed throughout for this all-new, multi-era American adventure.</p>

all marketers are liars

all marketers are liars

<p>All Marketers Are Liars</p>

<p>The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.</p>

<p>Legendary business writer Seth Godin has three essential questions for every marketer:</p>

<p>“What’s your story?”</p>

<p>“Will the people who need to hear this story believe it?”</p>

<p>“Is it true?”</p>

<p>All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.</p>

<p>As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.</p>

<p>Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.</p>

<p>But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.</p>

<p>But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”</p>

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