the great digital transformation

the great digital transformation

<p>The Great Digital Transformation</p>

<p>Dare to dream</p>

<p>Creating a website and digitizing processes may have seemed cutting edge at one time; but technologies have continued to advance, and retailers must keep up. Gerard Szatvanyi, an entrepreneur and founder of OSF Digital, a leading Salesforce partner, knows firsthand what it takes to remain on top (and not become obsolete) in today’s connected retail world. Global brands and companies of all sizes have turned to him, time and again, to help them through their own digital transformation journeys. Thanks to the expertise of Szatvanyi and his team, these retailers have been able to avoid the red. Better yet, they have built systems that support customer interactions and enable an integrated, experience-driven path forward.</p>

<p>What does it take to digitally transform? Szatvanyi is aware of the obstacles, and he doesn’t shy away from tough topics in the retail space, including the challenges surrounding stores and misunderstandings about remote work. Rather, in an approachable “around the fireplace” style, he extends his hand and invites readers to sit back with him and dream. After all, with the technologies available today, the possibilities are nearly endless. Szatvanyi points out that the starting line is not a budget review or the development of a to-do list. Rather, it’s a thinking exercise; a conversation, if you will, about what could be.</p>

<p>In his pragmatic way, Szatvanyi turns the complicated topic of digital transformation into easy-to-digest segments. What other strategy allows you to play video games for a few hours and try on headsets? Yet that’s exactly what Szatvanyi advises. Doing so can help readers understand the potential of these technologies. After engaging in up-and-coming channels, it’s often easier to imagine ways to use them to interact with customers. With personal examples and case studies sprinkled throughout, readers shift from thinking about new ways to live and work to seeing them in action.</p>

<p>Szatvanyi lays out:</p>

<p>- What digital transformation is</p>

<p>- How to be customer-centric</p>

<p>- Ways to create mobile experiences</p>

<p>- The purpose of on-the-ground stores</p>

<p>- How to engage in video</p>

<p>- Guidelines to give employees meaningful tasks</p>

<p>- Ways to reimagine remote work</p>

<p>- What to know about headless commerce</p>

<p>- How to target a niche market</p>

<p>- Why building a community matters</p>

<p>- How to capture data the right way</p>

<p>- Best practices for setting up teams and systems</p>

<p>After presenting concepts, Szatvanyi shares practical guidelines to weigh the costs and benefits of new implementations. The book maintains a focus on revenue generation and improved profit margins. In every chapter, Szatvanyi lists questions to help readers re-think their current practices and re-imagine their business. These takeaways make it easy for organizations, regardless of their available resources or budgets, to take steps forward. Readers will be inspired to start their own digital transformation journeys and lead their brands toward a bright, profitable future.</p>

workforce 4.0

workforce 4.0

<p>Workforce 4.0: How AI, the Home Office, and the Gig Economy Are Disrupting the Status Quo</p>

<p>What’s coming next for today’s workforce, and the companies behind them? For those eager and willing to adapt, the possibilities are nearly endless, according to author Gerard Szatvanyi. Recent advances in technology have led to new trends, and this global transformation holds tremendous potential. Nearly every industry will be impacted, and organizations that set the right vision could benefit from breaking into new markets and pioneering the creation of specialized niches. Organizations have the chance to make the most of AI solutions to equip team members and uplevel their skills. Along the way, they’ll need to think through the purpose of the office. It will also become increasingly important to follow smart protocols when hiring virtually and to take care as they operate in new regions to make sure these places align with their values.</p>

<p>As AI moves into the lives of everyday workers, companies can be assured that the human touch will still be essential. Even as machine learning and automation reduce the need for intense labor, team members will be tasked with higher level responsibilities, including the job of supervising AI and making final decisions. Firms can expect to see benefits ranging from increased productivity, higher rates of worker satisfaction, improved efficiencies, and the potential to produce new revenue streams from specialized products and services.</p>

<p>With more than 20 years of experience in the tech industry, Szatvanyi has long been fascinated with digital solutions and their impact. Moreover, he’s a champion for bringing in the human connection, recognizing that the best implementations occur when executives first peel back the perceived restrictions and ask, “What if” questions. Having an open mind and a willingness to think differently could help organizations reduce the risk of getting disrupted and instead, increase their chances to gain ― and hold ― a strong position in their respective industries.</p>

<p>As founder of OSF Digital, a global IT services company, Szatvanyi has worked with clients and brands around the world, consulting and directing digital initiatives to equip organizations with the tools they need to reach consumer expectations and demand. He has provided insight on upcoming trends and shares that today’s technology tools will welcome in a landscape that is unlike any other period in history. Through it all, Szatvanyi shares tips to manage today’s workforce and get ready for the great ride of tomorrow.</p>

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