Back Bay Books

Wealth Secrets: How the Rich Got Rich

Discover how the superwealthy made it to the top (and you can too!)

From the richest Romans to the robber barons to today's bankers and tech billionaires, Sam Wilkin offers Freakonomics-esque insights into what it really takes to make a fortune. These stories of larger-than-life characters, strategies, and sacrifices reveal how the wealthiest did it, usually by a passion for finding loopholes, working around bureaucratic systems, and creating obstacles to competitors.

Wealth Secrets of the One Percent gets at the heart of our feelings about the 1% of top income earners and the roughly 0.0001% who achieve billionaire status: we love to hate them, but we'd love to be them. Wilkin's insight into the sources of wealth is thought-provoking and rigorous, and he reveals that behind almost every great fortune is a "wealth secret" -- a moneymaking technique designed to defeat the forces of market competition.

Billion Dollar Loser: The Epic Rise And Spectacular Fall Of Adam Neumann And WeWork

A Wall Street Journal Business Bestseller: This "vivid" inside story of WeWork and its CEO tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history (Ken Auletta).

Christened a potential savior of Silicon Valley's startup culture, Adam Neumann was set to take WeWork, his office share company disrupting the commercial real estate market, public, cash out on the company's forty-seven billion dollar valuation, and break the string of major startups unable to deliver to shareholders. But as employees knew, and investors soon found out, WeWork's capital was built on promises that the company was more than a real estate purveyor, that in fact it was a transformational technology company.

Veteran journalist Reeves Weideman dives deep into WeWork and it CEO's astronomical rise, from the marijuana and tequila-filled board rooms to cult-like company summer camps and consciousness-raising with Anthony Kiedis. Billion Dollar Loser is a character-driven business narrative that captures, through the fascinating psyche of a billionaire founder and his wife and co-founder, the slippery state of global capitalism. 

A Wall Street Journal Business Bestseller 

“Vivid, carefully reported drama that readers will gulp down as if it were a fast-paced novel” (Ken Auletta) 

The Economists' Hour: How The False Prophets Of Free Markets Fractured Our Society

‘A well-reported and researched history of the ways in which plucky economists helped rewrite policy in America and Europe and across emerging markets.’ The Economist

‘A highly readable, exhilaratingly detailed biographical account.’ Sunday Telegraph

As the post-World War II economic boom began to falter in the late 1960s, a new breed of economists gained influence and power. Over time, their ideas reshaped the modern world, curbing governments, unleashing corporations and hastening globalization.

Their fundamental belief? That governments should stop trying to manage the economy.

Their guiding principle? That markets would deliver steady growth and broad prosperity.

But the economists’ hour failed to deliver on its premise. The single-minded embrace of markets has come at the expense of economic equality, the health of liberal democracy and of future generations. Across the world, from both right and left, the assumptions of the once-dominant school of free-market economic thought are being challenged, as we count the costs as well as the gains of its influence.

In The Economists’ Hour, acclaimed New York Times writer Binyamin Appelbaum provides both a reckoning with the past and a call for a different future.

‘A reminder of the power of ideas to shape the course of history.’ New Yorker

Move Fast And Break Things: How Facebook, Google, And Amazon Cornered Culture And Undermined Democracy

The book that started the Techlash.

A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age.

Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms -- Facebook, Amazon, and Google -- that now determine the future of the music, film, television, publishing and news industries.

Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: overlooking piracy of books, music, and film while hiding behind opaque business practices and subordinating the privacy of individual users in order to create the surveillance-marketing monoculture in which we now live.

The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70 percent; book publishing, film, and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Today, Google's YouTube controls 60 percent of all streaming-audio business but pay for only 11 percent of the total streaming-audio revenues artists receive. More creative content is being consumed than ever before, but less revenue is flowing to the creators and owners of that content.

The stakes here go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, as well as music and other forms of entertainment, from a small group of companies poses a real threat to democracy.

Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.

The One Device: The Secret History Of The Iphone

The secret history of the invention that changed everything-and became the most profitable product in the world.

"The One Device is a tour de force, with a fast-paced edge and heaps of analytical insight."-Ashlee Vance, New York Times bestselling author of Elon Musk

"A stunning book. You will never look at your iPhone the same way again." -Dan Lyons, New York Times bestselling author of Disrupted

Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to "the one device," as he called it, a cell phone was merely what you used to make calls on the go.

How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino-based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation.

This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories." It's a firsthand look at how the cutting-edge tech that makes the world work-touch screens, motion trackers, and even AI-made their way into our pockets.

The One Device is a roadmap for design and engineering genius, an anthropology of the modern age, and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.

Homeland Elegies

This "beautiful novel . . . has echoes of The Great Gatsby": an immigrant father and his son search for belonging—in post-Trump America, and with each other (Dwight Garner, New York Times).

One of the New York Times 10 Best Books of the Year 

A deeply personal work about identity and belonging in a nation coming apart at the seams, Homeland Elegies blends fact and fiction to tell an epic story of longing and dispossession in the world that 9/11 made. Part family drama, part social essay, part picaresque novel, at its heart it is the story of a father, a son, and the country they both call home.

Pulitzer Prize-winning author Ayad Akhtar forges a new narrative voice to capture a country in which debt has ruined countless lives and the gods of finance rule, where immigrants live in fear, and where the nation's unhealed wounds wreak havoc around the world. Akhtar attempts to make sense of it all through the lens of a story about one family, from a heartland town in America to palatial suites in Central Europe to guerrilla lookouts in the mountains of Afghanistan, and spares no one—least of all himself—in the process.

"Passionate, disturbing, unputdownable." —Salman Rushdie

ONE OF AMAZON'S BEST BOOKS OF 2017

A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store

Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. 

In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are the upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Led by such visionaries as Travis Kalanick of Uber and Brian Chesky of Airbnb, they are rewriting the rules of business and often sidestepping serious ethical and legal obstacles in the process.

The Upstarts is the definitive story of two new titans of business and a dawning age of tenacity, conflict and wealth. In Brad Stone's riveting account of the most radical companies of the new Silicon Valley, we discover how it all happened and what it took to change the world.