meatball sundae - how new marketing is transforming the business world (and how to thrive in it)

meatball sundae - how new marketing is transforming the business world (and how to thrive in it)

<p>Meatball Sundae - How New Marketing Is Transforming The Business World (And How To Thrive In It) </p>

<p>How to match the right marketing approach to your product, by legendary business thinker Seth Godin.</p>

<p>The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!</p>

<p>As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.</p>

<p>Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't.</p>

<p>The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces 'Will it blend?' videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.</p>

<p>Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll convince you that it's worth the effort.</p>

dreamland

dreamland

<p>Dreamland</p>

<p>From the 1 New York Times bestselling author of The Wish comes a poignant love story about risking everything for a dream - and whether it's possible to leave the past behind.</p>

<p>Fate drew them together . . . but will their dreams tear them apart?</p>

<p>Colby Mills once felt destined for a musical career, but tragedy grounded his dreams. Now the dust has settled, he spontaneously takes a gig playing at a bar in Florida, seeking a rare break from his duties at home.</p>

<p>But when he meets Morgan Lee, his world is turned upside-down, and Colby can't help but wonder if the responsibilities he has shouldered need dictate his life forever. Morgan is on her way to Nashville with plans to become a star and she wants Colby to come with her.</p>

<p>While they are falling headlong in love, Beverly is on a heart-pounding journey of another kind. Fleeing an abusive husband with her six-year-old son, she is trying to piece together a new life in a small town far off the beaten track. Danger is never far and her money is fast running out.</p>

<p>In the course of a single unforgettable week, three very different people will have their own ideas of love put to the test. As fate draws them together, they will each be forced to question whether the dream of a better life can ever overcome the weight of the past.</p>

<p>Praise for Nicholas Sparks:</p>

<p>'This one won't leave a dry eye' Daily Mirror</p>

<p>'A fiercely romantic and touching tale' Heat</p>

<p>'An A-grade romantic read' OK!</p>

<p>'Pulls at the heartstrings' Sunday Times</p>

<p>'An absorbing page-turner' Daily Mail</p>

are you thinking clearly?

are you thinking clearly?

<p>Are You Thinking Clearly?</p>

<p>'An endlessly fascinating tour of the many different factors influencing our decision-making and reasoning' David Robson, author of The Expectation Effect</p>

<p>'An eye-opening and engaging richness of information that gives us a detailed insight into the strengths and weaknesses of human behaviour' Melissa Hogenboom, author of The Motherhood Complex</p>

<p>Do emotions really cloud your thinking? Are habits holding you back? Is AI manipulating your mind? Does IQ help you think better?</p>

<p>Every one of our thoughts, actions, moods and decisions is shaped by a whole array of factors, most of which we don't pay any attention to. From culture, time and language to genetics, technology and the microorganisms living inside us - even our own unconscious routines and habits - it's clear that we aren't always in the driving seat.</p>

<p>The good news is that by better understanding the external and internal forces at work, we can minimise their impact on our lives. Drawing on rigorous interdisciplinary research, leading science journalists Miriam Frankel and Matt Warren bring us extraordinary stories and studies that open our eyes to the inner workings of the mind, challenge our thought processes and improve our decision-making. Most of all, Are You Thinking Clearly? is a rallying cry to know yourself, think broadly, think boldly - and to listen.</p>

<p>'Essential reading for anyone who wants to understand why their beliefs, mistakes, emotions and intuitions are the way they are' Richard Gray, BBC Future</p>

blacktop wasteland

blacktop wasteland

<p>Blacktop Wasteland</p>

<p>*GUARDIAN BEST CRIME AND THRILLERS OF 2020*

*LA TIMES BOOK PRIZE WINNER 2020*</p>

<p>'BLACKTOP WASTELAND may be the book of the year.' MICHAEL CONNELLY

'Sensationally good' LEE CHILD

'I loved BLACKTOP WASTELAND' STEPHEN KING

'Stunning. Can't remember the last time I read such a powerful crime novel' MARK BILLINGHAM</p>

<p>"Bug" Montage: honest mechanic, loving family man. He's no longer the criminal he was - the sharpest wheelman east of the Mississippi.</p>

<p>But when his respectable life crumbles, a shady associate comes calling with a one-time job promising a huge payout. Inexorably drawn to the driver's seat - and haunted by the ghost of his outlaw father - Bug is yanked back into a savage world of bullets and betrayal.</p>

<p>Like Breaking Bad in a high-speed collision with Drive, this dazzling novel holds up a cracked mirror to the American Dream - and tells the story of one man pushed to his limits by poverty, race and a self-destructive masculinity.</p>

<p>'Every once in a while a writer comes along with an incredible voice...add S. A. Cosby to that list.' STEVE CAVANAGH</p>

<p>'An urgent, timely, pitch-perfect jolt of American noir' DENNIS LEHANE</p>

<p>'A superb character study wrapped up in a high-octane heist novel' Guardian</p>

<p>'The action sequences are superb, the dialogue wouldn't shame Elmore Leonard, and Bug's experiences recall Walter Mosley at his most powerful...fantastic' Sunday Times</p>

<p>'Spectacular....a voice as stark and distinctive as Elmore Leonard's, and a humanity that touches the soul.' Daily Mail</p>

<p>'A delicious slice of country gothic wrapped in smart, hard, contemporary neo noir.' ADRIAN McKINTY</p>

<p>'The book will leave you breathless, but also desperate to know where Cosby will take us next.' LAURA LIPPMAN</p>

<p>'...S. A. Cosby reinvents the American crime novel. Blacktop Wasteland thrums and races - it's an intoxicating thrill of a ride'. WALTER MOSLEY</p>

crave: court (book 4)

crave: court (book 4)

<p>Crave: Court (Book 4)</p>

<p>The epic story continues in Court, the fourth inNew York Times bestselling author Tracy Wolff's lush, action-packed and romantic young adult paranormal fantasy series.</p>

<p>'Fandom's new favourite vampire romance obsession' Hypable</p>

<p>'This generation's Twilight' Lynn Rush</p>

<p>'I'm having the BEST book hangover. Filled with danger, humour, and heart, Crave proves that vampires are definitely back!' J. Kenner</p>

<p>'Beautifully descriptive with amazing pacing and wonderfully sinister settings' Christine Feehan

...................</p>

<p>No one survived the last battle unscathed. Flint is angry at the world, Jaxon is turning into something I don't recognize, and Hudson has put up a wall I'm not sure I'll ever break through.</p>

<p>Now war is coming, and we're not ready. We're going to need an army to have any hope of winning. But first, there are questions about my ancestors that need answers. Answers that might just reveal who the real monster is among us.</p>

<p>And that's saying something in a world filled with bloodthirsty vampires, immortal gargoyles, and an ancient battle between two gods.</p>

<p>There's no guarantee that anyone will be left standing when the dust settles, but if we want to save this world, I have no choice. I'll have to embrace every part of me...even the parts I fear the most.

...................</p>

<p>Don't miss a single book in the series that spawned a phenomenon! The Crave series is best enjoyed in order:</p>

<p>Crave

Crush

Covet

Court

Charm

Cherish</p>

<p>'Suffice it to say: I have a new book boyfriend!' Pintip Dunn</p>

<p>'Intricately crafted, deeply romantic' Victoria Scott</p>

<p>'Funny, smart, and compelling' Emily McKay</p>

kindred

kindred

<p>Kindred</p>

<p>Octavia E. Butler's ground-breaking masterpiece, with an original foreword by Ayòbámi Adébáyò.</p>

<p>'A marvel of imagination, empathy and detail' NEW YORK TIMES</p>

<p>'The marker you should judge all other time-travelling narratives by' GUARDIAN</p>

<p>'One of the most significant literary artists of the twentieth century. One cannot exaggerate the impact she has had' JUNOT DIAZ</p>

<p>--</p>

<p>In 1976, Dana dreams of being a writer. In 1815, she is assumed a slave.</p>

<p>When Dana first meets Rufus on a Maryland plantation, he's drowning. She saves his life - and it will happen again and again.</p>

<p>Neither of them understands his power to summon her whenever his life is threatened, nor the significance of the ties that bind them.</p>

<p>And each time Dana saves him, the more aware she is that her own life might be over before it's even begun.</p>

<p>This is the extraordinary story of two people bound by blood, separated by so much more than time.</p>

<p>'No novel I've read this year has felt as relevant, as gut-wrenching or as essential' CAROLINE O'DONOGHUE</p>

<p>--</p>

<p>PRAISE FOR OCTAVIA E. BUTLER, THE NEW YORK TIMES BESTSELLING AUTHOR</p>

<p>'Unnervingly prescient and wise' YAA GYASI</p>

<p>'Butler's evocative, often troubling, novels explore far-reaching issues of race, sex, power and, ultimately, what it means to be human' NEW YORK TIMES</p>

<p>'Butler's prose, always pared back to the bone, delineates the painful paradoxes of metamorphosis with compelling precision' GUARDIAN</p>

<p>'Octavia Butler was a visionary' VIOLA DAVIS</p>

<p>'An icon of the Afrofuturism world, envisioning literary realms that placed black characters front and center' VANITY FAIR</p>

<p>'Butler writes with such a familiarity that the alien is welcome and intriguing. She really artfully exposes our human impulse to self-destruct' LUPITA NYONG'O</p>

shakespeare's macbeth

shakespeare's macbeth

<p>Shakespeare's Macbeth like you've never seen it - or read it - before, in pitch-perfect graphic novel form</p>

<p>Shakespeare's Macbeth like you've never seen it - or read it - before!</p>

<p>Classics in Graphics: Macbeth has been adapted by expert authors, Steve Skidmore and Steve Barlow, and brought to life through the visual talents of illustrators Jason Millet and Edu Rubio. The tragic downfall reads like your favourite action film - as Macbeth's desperation becomes more and more deadly. Inclusion is at the heart of this series, flinging wide the doors of literature for everyone to enter and understand. Including dyslexia-friendly design on every page, and encouraging readers to see themselves in iconic roles - casting spells, falling in love and winning duels.</p>

<p>Each graphic novel includes pitch-perfect illustrations for presenting the tragic, the romantic, the comedic, the magical, as well as:</p>

<p>- snappy simplified text presenting Shakespeare's themes clearly</p>

<p>- introductory materials to help set the scene and context of each well-known story</p>

<p>- heaps of extra material at the back to keep the learning and fun going, including an exploration of themes in the play, the language, Shakespeare's inspirations, the publication and performance of the play in history, a time line of Shakespeare's life and works, and much more!</p>

<p>The graphic novel plays available in the series include:</p>

<p>Macbeth</p>

<p>The Tempest</p>

<p>Hamlet</p>

<p>Romeo and Juliet</p>

<p>A Midsummer Night's Dream</p>

<p>Much Ado About Nothing</p>

the art of business wars

the art of business wars

<p>The Art Of Business Wars</p>

<p>Based on the chart-topping BUSINESS WARS podcast re-imagined using Sun Tzu's THE ART OF WAR as a guide, THE ART OF BUSINESS WARS features stories and lessons from history's greatest business rivalries revealing why some companies triumph while others crumble.</p>

<p>Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs - and victory is all that matters.</p>

<p>In The Art of Business Wars, David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu's insights and pragmatic advice. Each rivalry tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting needs. The goal? Stay ahead of the competition and emerge victorious.</p>

<p>By compiling powerful insights uncovered over hundreds of podcast episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue rich in popular history. The stories in The Art of Business Wars will inspire you, and the lessons you can draw from them - about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise - are invaluable, whether you're a creative freelancer or the CEO of a multinational manufacturer.</p>

factfulness: ten reasons we're wrong about the world - and why things are better than you think

factfulness: ten reasons we're wrong about the world - and why things are better than you think

<p>Factfulness</p>

<p>Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.</p>

<p>When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.</p>

<p>In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse).</p>

<p>Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases.</p>

<p>It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.</p>

<p>Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future.</p>

humans: a brief history of how we f*cked it all up

humans: a brief history of how we f*cked it all up

<p>Humans: A Brief History Of How We F*cked It All Up</p>

<p>'This book is brilliant. Utterly, utterly brilliant. Apart from the epilogue, which is idiotic' Jeremy Clarkson</p>

<p>'F*cking brilliant' Sarah Knight</p>

<p>AN EXHILARATING JOURNEY THROUGH THE MOST CREATIVE AND CATASTROPHIC F*CK-UPS OF HUMAN HISTORY</p>

<p>In the seventy thousand years that modern human beings have walked this earth, we've come a long way. Art, science, culture, trade - on the evolutionary food chain, we're real winners. But, frankly, it's not exactly been plain sailing, and sometimes - just occasionally - we've managed to really, truly, quite unbelievably f*ck things up.</p>

<p>From Chairman Mao's Four Pests Campaign, to the American Dustbowl; from the Austrian army attacking itself one drunken night, to the world's leading superpower electing a reality TV mogul as President... it's pretty safe to say that, as a species, we haven't exactly grown wiser with age.</p>

<p>So, next time you think you've really f*cked up, this book will remind you: it could be so much worse...</p>

<p>FURTHER PRAISE FOR HUMANS:</p>

<p>'Very funny' Mark Watson</p>

<p>'A light-touch history of moments when humans have got it spectacularly wrong... Both readable and entertaining' The Telegraph</p>

<p>'Chronicles humanity's myriad follies down the ages with malicious glee and much wit ... a rib-tickling page-turner' Business Standard</p>

<p>'A timely, irreverent gallop through thousands of years of human stupidity' Nicholas Griffin, Ping-Pong Diplomacy: The Secret History Behind the Game That Changed the World</p>

the stranger in the lifeboat

the stranger in the lifeboat

<p>The Stranger In The Lifeboat</p>

<p>1 New York Times Bestseller</p>

<p>What would happen if we called on God for help and God actually appeared? In Mitch Albom’s profound new novel of hope and faith, a group of shipwrecked passengers pull a strange man from the sea. He claims to be “the Lord.” And he says he can only save them if they all believe in him.</p>

<p>Adrift in a raft after a deadly ship explosion, ten people struggle for survival at sea. Three days pass. Short on water, food and hope, they spot a man floating in the waves. They pull him in.</p>

<p>“Thank the Lord we found you,” a passenger says.</p>

<p>“I am the Lord,” the man whispers.</p>

<p>So begins Mitch Albom’s most beguiling novel yet.</p>

<p>Albom has written of heaven in the celebrated number one bestsellers The Five People You Meet in Heaven and The First Phone Call from Heaven. Now, for the first time in his fiction, he ponders what we would do if, after crying out for divine help, God actually appeared before us?</p>

<p>In The Stranger in the Lifeboat, Albom keeps us guessing until the end: Is this strange man really who he claims to be? What actually happened to cause the explosion? Are the survivors in heaven, or are they in hell? The story is narrated by Benji, one of the passengers, who recounts the events in a notebook that is discovered—a year later—when the empty life raft washes up on the island of Montserrat. It falls to the island’s chief inspector, Jarty LeFleur, a man battling his own demons, to solve the mystery of what really happened.&nbsp;</p>

<p>A fast-paced, compelling novel that makes you ponder your deepest beliefs, The Stranger in the Lifeboat suggests that answers to our prayers may be found where we least expect them.</p>

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