<p>The Fail-Safe Startup: Your Roadmap For Entrepreneurial Success</p>
<p>'Creating something from nothing is a daring act. Tom's wisdom and encouragement will give any reader the confidence to take the leap.' Eric Ries, bestselling author of The Lean Startup
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<p>90% of start-ups fail. But why? And is there a way to avoid the common pitfalls when you start your own business?</p>
<p>Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and in The Fail-Safe Startup explains how you can succeed against the odds.</p>
<p>Eisenmann's fascinating, often counter-intuitive, advice will help you avoid common mistakes including:</p>
<p>* Launching too early
* Aiming too high, too soon
* And letting early success lead to misplaced confidence</p>
<p>Drawing on case studies from startups of all shapes and sizes from around the world The Fail-Safe Startup will show you how to analyse the failure of others to ensure your success.</p>
<p>'A must read for any entrepreneur, investor, or startup team member.' Michelle Zatlyn, CEO, Cloudfare</p>
<p>'Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame.' Jenn Hyman, CEO, Rent the Runway</p>
