<p>The Cold Start Problem: Using Network Effects to Scale Your Product</p>
<p>From Airbnb to Uber, a revelatory exploration of how hidden networks can turbo-charge businesses - from one of Silicon Valley's best-respected investors</p>
<p>'A true Silicon Valley insider' Wired</p>
<p>Why do some products take off? And what can we learn from them?</p>
<p>The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.</p>
<p>Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.</p>
